The rumor surfaced following a public exchange between Biles and Gaines about the inclusion of transgender athletes in ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance is expansing thier lineup of brand ambassadors, as SV2 has come on board as the company's first gaming ambassador ...

A striking look and innovative design as an expression of a forward-looking partnership: With the official presentation of ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

If New Balance never designed another new sneaker again and lived off of perennial favorites and archival reissues, it would do just fine.. But the Boston-based athletic company is not one to rest on ...

New Balance CEO Joe Preston told Yahoo Finance that the sneaker company had its best year ever in 2024, with global annual sales reaching $7.8 billion — a 20% increase from 2023.

Except for their helmets, Eagles players will be clad in New Balance cleats, socks, gloves, jerseys, and pants.

Amazfit dropped two new devices: the Balance 2 smartwatch and the Helio Strap. The former, available for $299, brings a ...

Preston spoke to TIME in September about how the company has moved on from the 2016 controversy, his strategy to appeal to new customers, and what he’s learned about leadership during his career.

New Balance has a factory in Skowhegan, Maine, a mere 25 miles from Flagg's hometown of Newport. "The connection with New Balance as a family company and a company with Maine roots means a lot to ...

A popular pair of New Balance shoes that the company calls "stunning sneakers" is on sale for a lower price than ever. Foot Locker is selling New Balance 2002R Men's Shoes for only $90. The list ...