Private-label brand sales increased by 6% in 2023, according to a report published by Circana. This increase is telling; more consumers are buying generic and store brand items in recent years ...

As the name suggests, a store brand is a line of products made for and sold at a specific retailer, like Aldi, Costco, Kroger, Target, Trader Joe's, or Walmart, to name a few.

Private brands are generally made by third-party or contract manufacturers and can be the same as name brand goods, only differing in labeling, or be completely different. Example of a Private ...

Eight-packs of store-brand burger buns are currently on sale at three for $5, making them about 20 cents per bun, while similar national brands can cost triple that amount.

One way around this is by choosing private-label grocery store brands over the bigger brand-name products when ... The researchers then created a list of 118 store-brand products and compared ...

Private-label goods are also free marketing, a chance for the grocery store to get its brand in front of people—“It’s like the restaurant’s name on matchbooks,” Michael Ruhlman, the ...

The price isn't similar, though: A 12-count box of Aldi's brand was $1.65, and the name brand was $2.99 at Kroger. That works out to just under 14 cents a pastry at Aldi, and 25 cents each for the ...