There are many costs involved in starting a fashion brand, whether it’s monetary or the sacrifices you have to make, there are big risks to give up everything and venture on your own. In the ...

Learn innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes ...

Many contemporary brands have thrived or even become the top players in their respective industries while eschewing traditional forms of marketing. Top fast-fashion brand Zara is commonly cited ...

Marketing plans for fashion brands should have clearly defined audiences, timelines and strategic goals. Ideally, marketing plans should involve several marketing channels that work together to ...

Fashion brands are simply using virtual fashion as a marketing inducement to get customers spending money on their real life clothing, says Max Powell, senior advisor for The NPD Group, a US-based ...

Finding The Right Balance. I never recommend that a brand go all in on one type of marketing and forget about the other; it's best to have a balanced approach as both types are useful.

Cotton Traders is a Business Reporter client. How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life.

For fashion brands, in particular, these are three key reasons why the integration of fashion and esports really does make sense: 1. Esports fans and games are diverse ...

The South Korean designer fashion brand Matin Kim has launched its first-ever store in Hong Kong, as part of its expansion in the APAC region. In a conversation with MARKETING-INTERACTIVE, a ...