User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

So, you’re interested in starting a clothing brand? Whether you’re designing your own line of wardrobe basics or stocking your online store with wholesale beanies, starting a clothing brand can be an ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what about the next generation of upstarts? We asked for some tips.

Christina Zafirov has been announced as the new brand and marketing manager of Moments.The announcement:Australian founded ...

Cotton Traders is a Business Reporter client. How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life.

How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life. While humour in marketing is a recognised ...