User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

In South Korea alone, there are more than 120 brick-and-mortar stores dedicated exclusively to selling Kodak-branded apparel.

The Cult of American Apparel,' a documentary episode that explores one of the most divisive fashion brands of the early 2000s ...

For companies like Nuuly and Rent the Runway, cool indie designers help attract trend-savvy renters. In turn, these emerging ...

Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing ...

CEO Hillary Super was brought on 10 months ago to revive the lingerie brand after years of falling profits and leadership ...

People browse shelves of Kodak-branded clothing, including shorts, T-shirts, baseball caps, book bags, sundresses and sandals ...

France moves to penalise ultra-fast fashion giants like Shein and Temu. Why this policy matters, what it leaves out and ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...