Anticipating the core pillars of future regulation—such as transparency, explainability and security—will allow marketing ...

Affiliate marketing is one of the most appealing online business models. It combines low risk with high-reward potential, ...

On Dec. 3, the Wexford-based biopharmaceutical company announced that it had executed a binding letter of intent to acquire ...

NIQ, the world’s leading consumer intelligence company, recently launched its annual CMO Outlook report, which highlights the ...

For The Drum’s B2B Focus, we talk to HubSpot’s Nicolas Holland about changes to search, shifting social media habits and an ...

Discover the best CRM for Outlook integration to enhance your productivity. Compare different solutions and explore your ...

Report shows GenAI, sophisticated marketing measurement tools, and tighter collaboration between IT, data science, and marketing are driving growth ...

In this week’s B&T’s Best of the Best, we are taking a look at the industry’s greatest strategy minds from media agencies.

Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for ...

On the second of the 12 Days of AI, we look at the importance of truly understanding what AI is to enable true organisational ...

Retailers are employing AI chatbots to enhance customer service by helping shoppers find deals and make recommendations.