The top marketing automation tools available to the market help companies scale and launch highly efficient marketing campaigns. They optimize time-consuming tasks, such as lead management, social ...

That said, a lot of the potential offered by all that data goes unused because marketers are not using the right tools and ...

In today’s hyper-competitive market, personalization has moved from a luxury to a necessity. Customers now expect brands to ...

Interact through live sessions with London Business School faculty and course leaders. Understand and apply the latest tools and techniques used indigital marketing, including genAI. Work on digital ...