Do your research to make sure the market is there and that the product provides value to the segments it serves. Many startup founders are laser-focused on creating innovative products.

The trick comes in finding the balance between pitching your product and fulfilling the needs of your customers. If you find yourself unsure of how to get started, however, the members of Young ...

Do you have a brilliant new product idea? If so, get an early read on your product's market value. It’s a crucial component to a successful launch. The earlier in your development process that ...

Taking the time to market in tandem with development helps you build that launch audience and ensure that your marketing initiatives will continue growing, even beyond your launch. More Resources on ...

How to Market Your Product to a Boutique. Small business owners who create items such as clothing and apparel, purses, greeting cards, jewelry, hair ribbons, makeup and even home decor items ...

Some tips to position your product so consumers see it as the next big thing. People are like raccoons: we're attracted to the new, shiny object. Customers want to buy whatever’s innovative or ...

All in all, remember that product knowledge helps your messaging, the "how," and industry knowledge that relates to it can help determine your "when." 2. Marketing Strategy. Your marketing strategy ...

How to get influencers to market your product. Influencer marketing has become a more nuanced marketing tactic as new-age social media marketing has evolved. Consider the following steps to find ...

When developing your product, try to give it components that make it particularly memorable and shareable — going viral is just about the best marketing campaign a business could ask for.

Marketing your product on TV enables you to reach millions of viewers each day. Marketing a product through other advertising sources can lead to stagnated sales, ...