How Levi Strauss & Co. Keeps Improving Jeans It's not easy to innovate a product founded on simplicity. But at a San Francisco lab, the venerable denim company is doing just that. The History Of ...

Page Six may be compensated and/or receive an affiliate commission if you buy through our links. Featured pricing is subject to change. Levi’s invented blue jeans in 1873 — and more than 150 ...