On May 20, an icon turned 150. This year, Levi's celebrates the 150th anniversary of when its founder, Levi Strauss, and a tailor from Reno, Nevada received a patent for the process of riveting ...

Discover the history of Levi Strauss’ metal rivets on jeans. Learn why these iconic details remain symbols of authenticity.

Levi Strauss & Co. has revealed plans to chop well over 100 jobs in San Francisco, the latest in an ominous wave of layoffs that could reinforce views that a "doom loop" now grips the Bay Area's ...

At this very moment, Levi's 501s, the jeans you think of when you think of jeans, are priced as low as $50. Here's what makes them the blue standard in denim.

These small copper studs, a hallmark of Levi Strauss’ denim legacy, were born out of necessity in 1873 when tailor Jacob Davis partnered with Strauss to address a common […] ...