This week in Germany the denim giant launched the Levi’s Jeans Fit Guide powered by Amazon’s Alexa technology. Through an interactive voice-driven questionnaire, Levi’s aims to help ...

Levi's is the first fashion brand globally to run a branded experience like this on the cloud-based virtual assistant ...

The recommended fit is described by Alexa or shown on Alexa-enabled screen devices, highlighting the key characteristics of ...

The new Levi’s Jeans Fit Guide on Alexa is an interactive voice-driven questionnaire designed to help shoppers select the ...