Levi's: Flipboard social catalog Campaign details. Advertiser: Levi'sAgency: OMDCategory: mCommerceRegion: NA Strategy. Levi's is an iconic fashion brand with a very distinct image and cultural voice, ...

Levi’s has teamed up with tech company Mode.ai to launch a chatbot on Facebook Messenger focused on helping customers find the perfect pair of jeans.

From the legendary 501 to the right-now 569, these are the Levi's jeans you should know—plus the jargon you'll need to tell 'em apart—explained by a denimhead.

Levi’s is synonymous with jeans. In fact, if you say you’re wearing “a pair of Levi’s” or even just “Levi’s,” everyone automatically knows what you’re wearing even though the brand makes more than ...