Just in time for National Lazy Day on Saturday, Aug. 10, La-Z-Boy is sharing the results of a national survey that reveals how Americans truly feel about indulging in moments of laziness.

MONROE, Mich.--(BUSINESS WIRE)--La-Z-Boy, one of the most iconic brands in the furniture industry, is launching a new integrated marketing platform to proudly reclaim “lazy” and empower its ...

La-Z-Boy saw increased awareness and a +42% increase in site traffic YoY. With the media campaign driving 600M+ impressions and impacting a 25%+ increase in sales YoY.