This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric carmaker by 2026. The minimalist logo, featuring a stylized 'Jaguar ...

Notably for a car company, there are no cars in the ad. In response to the video posted on X by Jaguar, Elon Musk wrote: "Do you sell cars?" The company replied to Musk on X, writing, "Yes.

Jaguar has ended retail sales of new cars in the UK, ahead of its re-launch as an all-electric brand. A limited number of I-Pace models will continue to be available for corporate clients via the ...

But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars. The spot has drawn some reactions online that range from puzzled to dismayed, with several commentators ...

Jaguar currently offers 2 cars in India. A detailed Jaguar cars price list is given along with photos of the from Jaguar. The on-road price, EMI and service cost of all Jaguar cars are also ...

Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Critics, however, are questioning whether the U.K ...

NEW YORK — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which ...

You’ve reached your account maximum for followed topics. We're still not at all sure what's going on at Jaguar - or is that JaGUar? - but the automaker is finally beginning to show some signs of ...

The optimism and certainties of the 1950s and early ’60s were fading. The existing saloons were looking old, sales were tailing off (the MkX/420G was proving a particular disappointment) and it was no ...