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A half-decade after killing off its hefty catalog to focus on the Web, J.C. Penney is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what ...
Five years after killing off its hefty catalog to focus on the web, J.C. Penney is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what they ...
Print isn't dead. At least not to J.C. Penney. Five years after pulling its extensive catalog, the department store is once again turning to print, sending out a new home department-focused print ...
J.C. Penney may be part of a catalog renaissance of sorts. The Direct Marketing Association says the number of catalogs mailed in 2013 was up a bit, to 11.9 billion. It was the first time that ...
J.C. Penney has spent the last year returning to the comforts many of its customers grew to love, such as coupons and sales.Now, another old-fashioned feature is set to return: The store's catalog.
J.C. Penney shares rose on news the giant retailer plans to close about 25 "underperforming" stores and wind down its catalog business. The company is struggling to boost profits amid stiff ...
J.C. Penney has been working to close the catalog business for some time, announcing in November 2009 that it would stop publishing its twice-yearly "big book" catalogs."We didn't give up on the ...
After discontinuing its Big Book catalogs last year, J.C. Penney Co. has decided to exit the rest of its traditional catalog business as e-commerce sales overshadow its direct-mail channel. Plano ...
Last week J.C. Penney became the latest department store chain to announce plans to close stores – nearly 14% of its total store base. The sad part of that announcement, ...
Like the specialty catalogs, which included titles like “Little Red Book” for women and “Matter of Style” for men, the “look books” will be mailed to customers interested in specific merchandise ...
J.C. Penney recorded a net loss of $62 million, or 20 cents per share, up from $56 million for the same quarter last year. The loss was double the amount that S&P Global Market Intelligence ...
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