Friskies will announce this morning that it is no longer just a cat food brand. It has larger catspirations, and is catapulting itself into a new category. It is to be the namesake of The Friskies ...

Grumpy Cat, the Internet celebrity famous for its perpetual scowl, just added an endorsement deal to a list of lucrative achievements. Pet food company Nestle Purina PetCare has hired Grumpy Cat ...

Your cat is adorable, cuddly, and, of course, attention-starved. But is it award-worthy? This is the question that Friskies seeks to answer. For the second year in a row, the cat food company is ...