Ikea has opened its first standalone restaurant in London, but will the business model be applied to the rest of the world?

IKEA's iconic blue bag gets its own pop-up concept store, the 'Hus of Frakta'.

Ikea is set to open ‘Hus of Frakta’, a pop-up experience on London’s Oxford Circus dedicated to one of the Swedish furniture ...

Located at 216 Oxford Street, next to the upcoming Oxford Street store, the ‘Hus of Frakta' will pay homage to its instantly ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Ikea is to open a pop-up store at London's Oxford Circus that will be dedicated to its iconic blue Frakta bag. Due to launch ...

Ikea to open 'Hus of Frakta' pop-up at Oxford Circus, celebrating the iconic Frakta bag ahead of flagship store launch.

But Hus of FRAKTA won’t just open anywhere on Oxford Street: it’ll be right next to IKEA’s upcoming new Oxford Street store.

A staple in our range for over 30 years, and in so many households, we wanted to pay tribute to this household favourite, and ...

Ikea parent company CEO Jesper Brodin discusses how global inflation and high interest rates are reshaping consumer spending ...