The Hype kids backpack and streetwear label has been acquired by Apparel Brands. Based in Manchester and backed by True Capital, Apparel Brands specialises in designing, sourcing and distributing ...

Leicester-based kidswear and streetwear brand Hype has been sold to Apparel Brand for an undisclosed sum. The deal comes 18 months after Hype was rescued out of administration, saving 82 jobs.

Target has capitalized on the trend by revamping its house products into more exciting brands to get shoppers back in stores. It's already done so with its children's clothing brand, Cat & Jack ...