The campaign has launched across multiple touch points including its website, in-store, Instagram, Facebook, TikTok, X, ...

It comes as the Playboy business records a total net loss of US$33 million in Q3 - excluding Honey Birdette figures.

Honey Birdette This Australian import now operates shops in the UK and a handful in the U.S., including one on the second level of Aventura Mall (see "Best Mall" elsewhere in this section).