You could be sitting on a fashion fortune. Levi’s owners are checking the tags of their jeans after it was revealed that some ...

Earlier this year a brown leather ‘Cossack’ jacket by Levi Strauss & Co came up for auction at Christie’s in ... Levi Strauss sold the first ever jeans. In 1853, when the Bavarian migrant opened a ...

In 1985, with $200,000 in savings, they started a company called ... a specific style of jeans that were wider around the ...

How Levi Strauss & Co. Keeps Improving Jeans It's not easy to innovate a product founded on simplicity. But at a San Francisco lab, the venerable denim company is doing just that. The History Of ...