Bayard Winthrop, founder of apparel brand American Giant, sometimes grows nostalgic when he thinks about his father’s blue jeans. Growing up in the 1970s and ’80s, he remembers how his dad ...

Levi Strauss, inventor of that great American clothing innovation, denim jeans, is now working hard to reinvent their signature product. Several other retailers, including American Eagle ...

Good American recently released Power Stretch Pull-On Jeans — a collection of body-sculpting jeans. Designed to be stretchy, the collection includes three styles: skinny, flare, and straight ...

Avani Gregg shares styling tips and talks working with Khloé Kardashian and Emma Grede for Good American's latest campaign. By Marenah Dobin Mar 16, 2023 4:55 PMTags E!: In high school, you never ...

For American Eagle, denim is big business.From high schoolers to Priyanka Chopra Jonas, everyone loves the brand's jeans.And starting this month, even more people will be able to wear them ...

Khloé Kardashian and Emma Grede launched a buzzy new denim brand called Good American Denim. Here, 13 real women (size 0-24) try out the new jeans.