The latest edition of GOLF's Fit Factor series, we take a closer look at a part of the fitting process that tends to get overlooked: the club build.

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots — and since we’re talking Titleist and golf balls, the Titleist Pro V1 ...

Wrong. Golf clubs are much more complicated. But don’t worry, this is a good thing.

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots - and since we’re talking Titleist and golf balls, the Titleist Pro V1 is ...

Ironworks Golf Academy in Beloit recently brought in a new AI golf club fitting system, which has both sped up and personalized the club fitting process.

FORT WALTON BEACH, Fla., Jan.22, 2013 /PRNewswire/ -- Edwin Watts Golf (edwinwattsgolf.com), one of the world's largest specialty golf retailers, today redefined the club fitting process with the ...

In other words, a good fitting doesn’t have to result in a club purchase. First, while you say you’ve been fit for a driver a few times, let’s make clear that you know what a proper fitting is.

MAGNOLIA -- OK, so your golf game is rounding into summer form, and you now realize that those first few rounds of the spring weren't just ugly aberrations. You stink. You can't hit the ball the ...

Now, Wilson is joining forces with the motion-capture analytics of Blast Motion to expedite fitting for its line of irons. Under the new Wilson Fit AI program, a demo fitting 7-iron uses a Blast ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland ...