The latest edition of GOLF's Fit Factor series, we take a closer look at a part of the fitting process that tends to get overlooked: the club build.

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots — and since we’re talking Titleist and golf balls, the Titleist Pro V1 ...

Wrong. Golf clubs are much more complicated. But don’t worry, this is a good thing.

Ironworks Golf Academy in Beloit recently brought in a new AI golf club fitting system, which has both sped up and personalized the club fitting process.

The most popular club fitting is for the driver. For that club, an appointment will last about an hour. “The shaft to us is 60% of the golf club, so it’s the most important part,” Martinez said.

Now, Wilson is joining forces with the motion-capture analytics of Blast Motion to expedite fitting for its line of irons. Under the new Wilson Fit AI program, a demo fitting 7-iron uses a Blast ...

That said, you need to be in some kind of golf shape before you start the fitting process. Even if your range is blanketed in snow, getting somewhere for a few hitting sessions should be enough to ...

A club fitting needs to be fine-tuned more specifically to the individual, not just for their talents and abilities and where they’re going, but also to their playing desires and their geography.” ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland ...

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots - and since we’re talking Titleist and golf balls, the Titleist Pro V1 is ...