Since the Gillette Labs Heated Razor Starter Kit retails at $149.99—though, it's currently priced 33 percent off at $100—this is undeniably a luxury item.

Gillette commissioned architect Wallace Neff, known for developing California’s distinct architectural style, to design a mansion fit for a razor king.The Gillette mansion’s resulting soft ...

With Gillette’s advanced tech arm, GilletteLabs, already proving its value with the innovative high-end heated razor that debuted a few years ago, it seems the iconic grooming brand has taken another ...

Gillette, Harry's, and Dollar Shave Club are engaged in a fierce battle over the market for subscriptions and home delivery of shaving products. The customer benefits of such clubs are convenience ...

(CNN) -- Gillette's newest razor doesn't come with an extra blade or better handle. Instead, the $200 razor heats up to give men the "pleasure of a hot towel shave." But for Gillette, which is ...

Gillette’s newest razor doesn’t come with an extra blade or better handle. Instead, the $200 razor heats up to give men the “pleasure of a hot towel shave.” ...

Gillette’s patent covers a razor blade with four layers: a substrate with a cutting edge, a layer of carbon coating on the cutting edge, an overcoat layer of chromium material, and an outer layer.

Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.