Today, my goal is to show you several actions you can take to create a powerful, highly engaging case study for your small business. Let’s get started! Frame the story for your target audience.

Key Points TQM is a great approach for improving quality, customer satisfaction, and process uniformity. Organizations like ...

Publishing business case studies is big business, and more schools are looking to cash in. Though individual cases cost schools just a few dollars apiece—and even less when sold in bulk—the ...

Harvard Business School Professor Steven Rogers is trying to diversify the school's case studies to include more stories about black business leaders. Harvard's catalog of around 10,000 case ...

Case studies provide a useful and widely accepted learning tool in business education. They offer practical examples of “real-world” situations in which prob­lems are confronted, enabling students to ...

He then pledged to double the number of business case studies that feature a woman as the protagonist up to a level of 20% over the next five years. Lesley Symons is a Leadership Coach and Mentor.

A case study in … what money can buy Inside Penn State hockey’s improbable rise and first trip to the Frozen Four by Joe Smith. Hockey at Penn State was defunded in 1909 and suspended during ...

The School’s Thompson Center for Business Case Studies is at the forefront of producing Asian case studies to advance the understanding of business in Asia in a truly global context.