One of my first story assignments as an agricultural journalist was covering a liquidation auction of repossessed farm machinery in Columbia, Missouri. It was late summer 1985, and the 1980s farm ...

Farm machinery sales are forecast to decline for the remainder of the year and into the next. New equipment sales are ...

Eric Maddox at the Pioneer Equipment Dealers Convention shared how truly listening can unlock trust and valuable insights in sales.

Another reason for the lack of an exuberating response is our customers are just like us — cautiously optimistic. Customers ...

Deere & Co forecast lower-than-expected 2025 profit on Thursday, as sagging farm incomes and inflationary pressures affect ...

Deere & Co. forecast another year of lower profit, with a weak U.S. farm economy draining demand for its tractors and harvesters. The world’s largest manufacturer of farm equipment by sales reported a ...

The chairman and CEO of Deere and Company, which has been the target of tariff threats by President-elect Donald Trump, ...

The Association of Equipment Manufacturers has released ... and up 7.2% year-to-date. Total farm tractor sales are down 7.4% year-to-year, and down less than a percent for year-to0date.

The company which has recorded a flat growth for H1 FY2025 has managed to retain its position as the largest tractor ...