(Reuters) - Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its expansion as it hedges against a slowdown in the U.S. cosmetic ...
With Dollar General, Elf is trying to find a bigger foothold with lower-income customers. The dollar store largely serves families with an annual income less than $35,000, according to the company, ...
Dollar General is experiencing significant challenges due to their financially distressed core customers. Big-box retailers like Walmart are gaining market share among mid-income earners against ...