UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

But when digital media performance is so dependent on protecting people’s privacy first and foremost, marketers will have to upgrade their marketing toolkit to build, measure and activate data ...

Understanding the role your website plays in your digital marketing toolkit is the first step. Your site is a resource that, when leveraged, can educate and entice potential clients to work with you.

Email marketing only works if you know how to work it. Here are 10 ways to make it work for you, taken from a recently released Digital Marketing Toolkit . Make it personal.

The SAB Foundation, a South African grant-making organization, is inviting applications for its Tholoana Enterprise Programme. This sought-after 18-month program empowers small business owners… ...

Seven years ago, the most in-demand marketing skill was social media marketing, then digital marketing, advertising and PR. Marketing strategy was ranked the fifth most important skill, followed by ...

Precautions during the pandemic have given the shift toward digital marketing a virtual shot in the arm. This "digital demand" has been an overwhelming challenge for some advisory firms to overcome.