Be visibly online: Prioritise search-based marketing In today’s digital-first world, visibility is everything. If your product or service can’t be easily found online, you miss out on ...

Digital marketing has attracted much attention ... Teaches online business marketing basics and essential terms such as SEO, Google Analytics, and how to track and understand the data behind ...

Marketing starts with the customer and an in-depth understanding of customer needs is critical to success. An astute customer ...

Most digital activity is simply a "want," but there are a few instances where it could be a "need," and fewer still where the ...

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

In the world of marketing, books written by experts serve as invaluable resources. They provide insights, strategies, ...

In a world where digital ads often feel more like clutter than content, the Basic Attention Token (BAT) is turning the tables. BAT offers a fresh approach that rewards users for their attention while ...

As of January 2024, almost 80 percent of marketing professionals integrated the photo and video sharing app into their digital marketing campaigns. Marketers flock to the app primarily because of ...