At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers ...

Customer relationship management (CRM) refers to a strategy to better understand customers and their needs so that a company can have the best interactions possible with them.

Ask a hundred people in your organization to define customer relationship management (CRM), and you’ll get a hundred different responses. Such is the state of understanding regarding one of the ...

Stanley A. Brown’s Customer Relationship Management: A Strategic Imperative in the World of e-Business takes a macro view, and is limited by this theoretical basis. Brown’s book is not strictly ...

As the financial climate is becoming more competitive and has become fast paced, investment companies are in need of smart ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has recently announced the completion of their latest customer relationship management strategy for a ...

If you feel your CRM strategy may be falling short, there are plenty of things you can do to administer first aid. Follow our seven-step guide to putting the life back into your CRM campaign. Skip to ...

The Gist. Journey to loyalty. The ultimate goal of customer relationship management (CRM) software is to personalize individual customer experiences at every point along their journey from ...

To truly understand the specific desires of its customers, a business should invest in a sophisticated customer relationship management solution. CRM is software to manage all of an organization’s ...

To create a successful brand-customer relationship, you must develop a compelling brand identity and customer value proposition, rely on customer perspective, and have the ability to listen and ...