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Blissclub, a popular activewear brand, has launched its innerwear collection, FreeDame. As part of the launch campaign, it ...

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Tailor and Circus, a Chennai-based brand, is redefining the standards of underwear in India by combining comfort, inclusivity ...

Olympic champion Linoy Ashram leads a new campaign for Always, promoting period underwear that offers maximum protection and ...

The Aussie underwear brand beloved by sports stars and regular men alike has been massively discounted for Amazon Australia’s ...

From the softest long-sleeves to the best hiking socks, here’s everything you need to stock your travel wardrobe.

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Looking Ahead As an international lingerie brand, Comfelie's pop-up was more than a retail event-it was a call to action for ...

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Plus, the industry has gone through big changes in the last five or so years: Much of today’s shapewear is meant to be comfortable ... of experts — including underwear-store owners, plus ...