The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Hot Wheels collectors will again be queuing up for an amazing package over at Mattel, but only a few will be successful.

I don't usually enjoy seeing these tiny collectibles with Hot Wheels liveries, but it all clicks in the "Green and Gold" ...

But this year the incentive was perhaps the highest in the contest's short history, as the winning entry is set to become an ...

It's your last chance for Black Friday and a first crack at Cyber Monday deals on toys for car enthusiasts of all ages.