Schulman told investors and analysts. Burberry plans to change its store layout to emphasize scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves ...

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves priced from $450 to $1,050.

the scarf bar provides positive reinforcement for the brand’s image and will likely provide a boost in sales as loyal Burberry’s consumers treat themselves or purchase a gift for a loved one ...

Its recent campaigns have focused on outerwear and scarves and featured ... on its own stores and online sales as opposed to wholesale and outlets. Burberry, like other luxury goods companies ...