Soon after taking over as Burberry’s chief executive last summer, Joshua Schulman popped into the company’s Fifth Avenue ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The British ...

Burberry plans to change its store layout to emphasize scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves priced from $450 to $1,050.

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. NEW YORK — Rapper ASAP Rocky was photographed recently ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The British luxury ...

FESTIVE MOOD: Burberry on Wednesday released its holiday campaign "Wrapped In Burberry" featuring friends of the house old and new, a day before the brand's chief executive officer Joshua Schulman ...

ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’ CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working. Published ...

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves priced from $450 to $1,050.

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...