Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The British ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

Burberry Check Scarf. Price: $399.99. This classic cashmere accessory sells for $590 on the store’s website, but Costco members are given a nearly $200 discount on the Burberry Check scarf.

Burberry Forward is showing early signs of success, with H2 profits offsetting H1 losses and brand initiatives gaining traction. Key turnaround drivers include a renewed focus on core outerwear ...

Burberry: share price and stock news as iconic fashion brand announces plans for 1,700 job cuts ... Burberry aims to save £100 million annually by 2027, ... including trench coats and scarves, ...

Burberry's turnaround plan sent its shares up as much as 20% on Thursday as investors welcomed new CEO Joshua Schulman's return to core strengths and acknowledgement that price rises had gone too far.

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

Burberry: share price and stock news as iconic fashion brand announces plans for 1,700 job cuts ... Burberry aims to save £100 million annually by 2027, ... including trench coats and scarves, ...