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Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...

The revamp will see a renewed focus on trench coats and scarves with the distinctive Burberry check, with a less ambitious pricing strategy on bags and shoes. Mr Schulman, who took up the top ...

Central to Burberry's revival strategy is a renewed focus on the brand's iconic outerwear and signature pieces, such as trench coats and scarves, long considered synonymous with British luxury. The ...

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Burberry’s recent announcement of its “urgent ... For example, iconic trench coats can be modernised without sacrificing their legacy. The brand must champion its roots unapologetically ...