In the spring of 1945, the best-known woman in America, according to a survey by Fortune magazine, was first lady Eleanor Roosevelt. The second-best-known woman? Well, that would be one Betty Crock… ...

1950, meet 2020. The Betty Crocker is said to be the most-sold cookbook in American history, and the iconic first edition, with its signature red cover, is the most-used book in my own house.By ...

Cookbook celebrates 100th anniversary of a name that’s well known in home kitchens The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published ...

But if Betty Crocker’s branding in the supermarket is all about convenience and ease, the retro stylings of her newest cookbooks are a reminder that her brand is also a nostalgic one.

For someone who exists only in our collective imagination, Betty Crocker has made quite a mark on American home cooking. Her eponymous “Big Red” cookbook, first published in 1950 and revised ...

But because Betty Crocker’s cookbooks were written by committee, with recipes tested by staffers and home cooks, that personal history isn’t quite so personal.

Also in 1950, "Betty Crocker's Picture Cook Book" aka the "Betty Crocker Cookbook" aka "Big Red" was released. Millions of copies have been sold. "This was the first time a cookbook had step-by ...

When the cookbook (then titled “Betty Crocker’s Picture Cook Book”) arrived it was a remarkable production that took 10 years of planning and three years of project development, wrote Marks.

The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published in 1950, each filled with recipes created by the cooks and home economists in the ...

The “Big Red” cookbook was first published in 1950. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times in the years since to reflect changes in taste ...