Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Amazon is now 30 years old, and to track its progress from bookseller to retail giant, here, we take a look at how its logo has grown and evolved over three decades.

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. ... (Though they did plump up its arrow to give it a deeper “smile.”) ...

The designer behind Amazon’s smile logo has dreamt up a new creation – for a tiny village in Dorset.. Bruce Duckworth, 60, was among the villagers who gathered to form a symbol for the 1,000th ...

Amazon said it was trying out new options during the preseason, and fans will see a new look during the Chiefs-Chargers game. That’s good, because fans mostly were not in favor of the smile logo ...

According to Amazon's Q4 earnings report, the company has made same-day delivery "even faster" in major U.S. metropolitan areas like Los Angeles, San Francisco, Phoenix, Sacramento, and Portland, Ore.

Real vs fake, it's hard to tell. I mean, technology makes it easy for anyone can cut out a company logo and put it on an email and make it look like it's real. “We're seeing 200,000 fake Amazon ...

On Auiki Street, you can’t miss the massive Amazon smile logo on the new building. It’s a sign change is coming to Hawaii. “It’s work hard, have fun, make history.