Create with Air Max lets sneaker fans put together 3D footwear designs and edit them in real time, via a printed colouring book and an AR tool Nike’s Air Max shoe has gained a cult following since its ...
Whenever there is a new drop or a retro release, the Air Max is one of the staples of any sneaker collection. For the latest iteration of the hallowed shoe, Foot Locker will release a new Nike Air ...
A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...