Nike athlete Giannis Antetokounmpo ditched brand warfare to accept free Adidas shoes from teammate Damian Lillard.

Patrick Mahomes and his son Bronze stepped out in style for a new commercial with Adidas, to celebrate the release of a new ...

"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA ...

The Kansas Jayhawks Basketball star was the center focus of the latest NIL campaign focused around making trick shots ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

fans of the league and sneakerheads alike have been tuned for the play on the court and the brand-new shoes that are set to drop. This week, adidas Basketball will unveil the IIInfinity Series ...

Arriving alongside other exciting collaborations including Loro Piana x New Balance, Brain Dead x adidas, ‘Harry Potter’ x PUMA and more.

Adidas has locked in 16-year-old basketball star Kaleena Smith ... in addition to her AAU team. She represents one of Adidas' youngest athletes. The brand signed its youngest current athlete ...

This morning, adidas Basketball expanded its ongoing collegiate partnership by releasing a range of new Centennial 85 Low colorways, inspired by their bold university designs, released on November 1.

Ontario Christian High phenom Kaleena Smith became the first high school girls’ basketball player to sign an NIL deal with ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...