Nearly a decade into the scene, the sneaker culture in India may have found its stomping ground Inder Gill, a graduate of IIT ...

Suppliers of several non-leather footwear brands like Nike, Adidas, Puma, New Balance, and Reebok are betting big on Tamil ...

The popular and always best-selling Adidas Originals shoes are transformed into a “paw” thanks to a postmodern element ...

New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new partnership with Cult, India's largest fitness brand. The two brands have come together to ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16%, respectively, of the $146bn in net sales generated by the 15 biggest ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

He had worn Converse shoes during his college years due to a sponsorship deal with his coach, Dean Smith. However, Jordan had a strong preference for Adidas and had hoped to wear their shoes in ...

New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new partnership with Cult, India’s largest fitness brand. The two brands have come together to ...

Adidas, a renowned leader in sportswear, has teamed up with Cult, India's top fitness brand, in a move set to revolutionize strength training across the nation. Their joint initiative, adidas ...