“Adidas’ turnaround stood out because they didn’t just navigate challenges. They set the tone for the industry,” said Martin ...

Earlier this month, adidas Basketball launched the IIInfinity sneaker series featuring the Mad IIInfinity, Crazy IIInfinity, ...

Retail analyst Neil Saunders told BI that "Adidas is firmly on the front foot" right now. "The business seems to have a very clear sense of what it wants to do and its mission. This is seen in good ...

Sportswear giant adidas has launched the F50 Two Horizons football boots pack, a stunning tribute to Arabic culture combined ...

On that score, Nike is way out in front of Adidas, Under Armour and Lululemon. Nike ranks No. 1 in consumers’ perception of innovation and fashion/style and most importantly on purchase ...