After signing up the Bollywood superstar as its face, Brand Equity caught up with brand Adidas India’s senior director Sunil Gupta at the sidelines of the announcement... adidas employees ask ...

New Delhi, Delhi, India <li /> adidas and cult are partnering to redefine strength training in India, starting with adidas ...

The state is in the process of grooming a supplier ecosystem, for which India is almost entirely dependent on imports.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16%, respectively, of the $146bn in net sales generated by the 15 biggest ...

NFL star Patrick Mahomes unveiled a new Adidas shoe in collaboration with his son, Bronze, just before his second birthday.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

In association with Adidas India, he has also pledged to take charge to create a sustainable planet. With Adidas's support, he had announced that for every run he scored, Adidas picked up ten ...

The company has poached Adidas veteran Tushar Goculdas. The sportswear brand has had an online presence in India through Myntra and Amazon. Global sportswear brand Under Armour is all set to make ...