From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

Technology is an enabler and while it might help improve convenience and create a more seamless experience it should never be ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

The Robinsons and Tango maker grew revenues by 9.5% in its most recent financial year, as the company ploughed £20.2m extra ...

There is a lot of discussion in the B2B marketing world about speaking the language of finance. In a column for Marketing ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...