Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a ...

Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova. The report was ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

As you narrow search intent, search results volume naturally decreases. You can go deeper by focusing and targeting search demand around specific categories of project management software (free vs.

Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...