Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

Marketers know that people gravitate toward brands they relate to, and respond to marketing and advertising messages that in some way mirror their lives. Essentially, consumers will better connect ...

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

An infographic (below) from ResumeBoostAI covers how to set yourself up for success. It explores tips across five key areas: ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

An idea that's hit the business world like a tsunami in recent years is "higher purpose." In 2019, the Business Roundtable of 181 leading CEOs signed a declaration of "purpose over profits." That same ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...

Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why ...