Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

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The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 270,500 newsletter subscribers for 21 days.

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...