Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...
Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...
Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...
The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...
The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...
Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...
Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.
Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand ...