App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering ...

Master A/B testing to optimize campaigns, increase conversions, and make smarter marketing decisions with this free guide.

Games are the most popular app category on both app stores, accounting for about 59 percent of the consumer spending on app ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

This guide will walk you through what a mobile attribution platform is, how they work, and how to choose the best one for you. A mobile attribution platform is a tool that helps app developers track ...

The hunt for the next evolution of the search engine has been ongoing for over a decade, but nothing has been able to even ...

When the deal to acquire Twitter was finalized, several Twitter alternatives were floated for those that did not like Musk’s politics, his ideas for Twitter, or just wanted a new microblogging ...

With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey.

This guide will cover the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition strategy. With millions of apps available, it can be ...

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

This guide will cover everything from being an app install affiliate marketer, how you stand to profit from getting involved, and how to choose the best app install affiliate programs available. App ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...