You’re missing one critical strategy for a successful global rollout: localization. Simply translating your app isn’t enough. Localization is a strategic approach that adapts keywords, metadata, ...

In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly ...

Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...

In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find ...